If you are looking to raise capital for your
business, especially by selling stock in a
private placement, this site is written for you!
|
Hello, my name is
Wes Tuinstra and I can help business owners find the capital they need to grow their
business. Here are the key steps to raising capital. |
1. The Business Plan
A good amount of time needs to be spent working on the business plan. It really needs
to spell out how your product or technique is better than the rest and it needs to show
the way to the dollars.
What it does not need, and must not have, is hype. Fluff. Sales Pitch aimed at the
investor.
Words such as "revolutionary" or "truly unique" turn investors off.
They will think (rightly) that they are being spun....or (worse) hustled. The
deal should speak for itself.
So my task will be to go through your plan with a red pencil and eliminate the fluff
and hyperbole.
2. Proforma Financials
If you are actually in business, you will of course need your actual
financials. But if you are a start-up then proformas are the need of the hour.
Your financials should tell a story. They should say loud and clear that
with additional capital the story could be different.
An investor, reading your financials, should see clearly that although you have
done a lot with what you have, more could be done if only you had more money.
The Financials should say that.
3. The Deal
The request for funds should be the last thing you write, but it will be
the first thing the investor really studies.
You should spend a lot of time on the deal.
Structure it properly. Make sure you are clear on how much of the company
you are prepared to give up to get the money. Will it be all Class A stock?... Some
Preferred?... Stock plus a loan?
And then prepare yourself mentally to be flexible.
The investors may want more of the company, or a different class of stock.
How are you going to take that? Can you deal with it emotionally?
4. Coordination of Efforts
Under this heading goes all of the backing and forthing, the calls, the
resending of the faxes because it didn't go through the first time.
Somebody needs to work with the Biz Plan Writer to make the changes called
for.
Somebody needs to review the numbers and notice that the spreadsheet rows
D through K aren't adding into the total.
If you are actively running your company, you may be too busy to attend to
all of these details....But somebody has to.
5. The Cost
This service is provided to you on a month to month basis as a Platinum
Member of the Kenison Numbers Advisory.
There is a separate contract for success fee if I help you locate sources
of capital. If you don't need my help with this, you don't have to pay for it.
